About me

I’m a NYC-based senior art director.

I’m one of those former “very cool kids” that spent my childhood on the family computer, learning the 2005 edition of Adobe Photoshop Elements. Fast-forward almost twenty years, and I’m still here in Adobe.

I’m also a couple other things.

Like kind of an audiobook enthusiast, weird oil painter, swimmer, and someone who is really into increasingly useless craft projects.

Let’s chat!

  • kudegen@gmail.com

    973-738-3972

  • Profile

  • VCCP | SENIOR ART DIRECTOR

    December 2021 - Present

    Work on social activations for White Claw. Helped with product launch content and continued social calendar.

    Developed brand guideline for Google partner marketing projects. Implemented on digital, social and OLV.

    Assisted on winning new business pitches.

    BBDO NY | SENIOR ART DIRECTOR

    June 2016 - December 2021

    Worked on AARP and it's charity foundation to create print and online video. Illustrated brand identity. Oversaw recurring tactical briefs. Worked remotely on COVID response TV, social videos and digital content for FedEx. Produced work remotely with tight timelines.

    BBDO NY | ART DIRECTOR

    Worked on Visa’s 2020 Olympics campaign to develop social and digital content. Shot Olympic athletes in Vancouver before pandemic. Created digital assets and OOH for Visa’s Global campaign. Shot assets for global use in Los Angeles, New York, London, and Paris. Worked on Visa NFL social campaign to create campaignable social videos using partnership athletes.

    BBDO NY | JUNIOR ART DIRECTOR

    Worked on development of GE Appliances rebrand, “Good things, for life.” Created several :30 spots for phase 1 and 2 of the campaign and accompanying digital and social assets.Worked on GE Appliances campaign, “Elevate Everything” to create print and contextual materials for the campaign and its partnerships.

    BBDO NY | ART DIRECTOR INTERN

    Created seasonal print and digital executions for M&M’s. Created banners and promo videos for Lowe’s. Worked on GE internal videos.

    AWARDS

    Clios 2023: Shortlist :60 and under

    Platinum Viddy 2021: Short Form Web Videos | Nonprofit

    Platinum Viddy 2021: OLV Non-broadcast | Activism

    Graphis 2016: Gold

    Graphic 206: Merit

    RAF Addy 2016: Silver

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