Drops of Hope
Across the U.S., millions of women live in health deserts, regions with increasingly limited access to healthcare. Poise and Kimberly-Clarke are working to provide support. We teamed up with scientists and women’s health professionals to turn a bladder pad into a diagnostic tool.
Copywriter Sandi Spino
Client Poise
Agency BBDO / FCB
Honors
2025 | Cannes Lions | Brand Experience | Gold
2025 | Cannes Lions | Brand Experience | Gold
2025 | Cannes Lions | Creative Data | Silver
2025 | Cannes Lions | Health | Silver
2025 | Cannes Lions | Brand Experience | Silver
2025 | Cannes Lions | PR | Silver
2025 | Cannes Lions | Innovation | Bronze
2025 | Cannes Lions | Health | Bronze
2026 | One Show | Design in Advertising | Bronze
2026 | One Show | Design in Advertising | Merit
2026 | One Show | Public Relations | Merit