This social campaign was driven by White Claw’s enthusiastic fanbase and social listening. We found that our consumers with long nails, or claws if you will (or won’t. whatever), have trouble opening our cans.

The solution was simple. We developed the ClawSaver - a tool to help protect our consumer’s nails while drinking white claw. We launched the ClawSaver with a bespoke set of White Claw inspired protective nail polishes. The brand act earned a lot of press as well as record high social engagement.